Last Updated and Effective Date: January 4, 2026
PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING THE SERVICES OR OTHERWISE PROVIDING US WITH YOUR PERSONAL INFORMATION, YOU ARE ACCEPTING THE TERMS OF THIS PRIVACY POLICY AND OUR PROCESSING OF YOUR PERSONAL INFORMATION AS DESCRIBED BELOW.
This Privacy Policy (“Privacy Policy” or “Policy”) explains how Protera Health, Inc. (“Protera”) and [Protera Health Medical Group, P.C., Protera Health Medical of Michigan, P.C. and Protera Health Medical of Massachusetts, P.C.] (collectively, the “Professional Corporations,” and together with Protera, “we,” “us,” and “our”) collects, uses, shares, and protects your information when you use proterahealth.com, myproterajourney.com, and any other websites, apps, and related online services which link to this Privacy Policy (the “Services”), or when you communicate with us by email, text, phone, or other electronic means.
As used herein, “you,” “your,” or any similar term refers to you as a user or customer of the Services. “Personal information” means any data that identifies, relates to, or could reasonably be linked to you or your household and explicitly excludes protected health information. For details on how we handle protected health information, see Section 1 (Who We Are & How This Privacy Policy Applies) below.
WE MAY UPDATE THIS POLICY TO REFLECT CHANGES IN OUR PRACTICES OR THE LAW. IF WE MAKE MATERIAL CHANGES, WE WILL POST A NOTICE OR OTHERWISE INFORM YOU. EACH VERSION OF THE POLICY IS IDENTIFIED AT THE TOP OF THE POLICY BY ITS “LAST UPDATED” DATE. YOUR CONTINUED USE OF THE SERVICES AFTER THE EFFECTIVE DATE MEANS YOU ACCEPT THE UPDATED POLICY, UNLESS ADDITIONAL CONSENT IS REQUIRED UNDER APPLICABLE LAW. Our Services may link to third-party websites or services. Their privacy practices are governed by their own policies. Please review those policies before sharing information with them.
If you have any questions after reviewing this Privacy Policy, please contact us via email at care@proterahealth.com or fill out our Contact Form at the following link: https://www.proterahealth.com/contact.
When Protera handles protected health information (“PHI”) for an individual’s care, it does so as a Business Associate (“BA”) under the Health Insurance Portability and Accountability Act of 1996, as amended from time to time (“HIPAA”), pursuant to a Business Associate Agreement (“BAA”) with the Professional Corporations.
The Notice of Privacy Practices (“NPP”) explains individuals’ rights under HIPAA, how the Professional Corporations use and disclose PHI, and how the Professional Corporations permit Protera to use and disclose PHI. To access the NPP, please visit the following link: [Notice of Privacy Practices]. If you are unable to access the NPP through the link, please contact us via email at care@proterahealth.com or fill out our Contact Form at the following link: https://www.proterahealth.com/contact.
As used herein, “protected health information” or “PHI” means individually identifiable health information that is created, received, used, or maintained by a Professional Corporation, to the extent covered under HIPAA, which relates to an individual’s health, treatment, or payment for healthcare services.
NOTE: This Privacy Policy is not intended to cover the collection or use of PHI. To the extent there is a conflict between this Privacy Policy and the NPP, the NPP will control with respect to PHI.
We collect information that identifies, relates to, or could reasonably be linked to an individual or their household, but does not relate to their health information, treatment, or payment for healthcare services. This information may include:
Some of the information listed here—like contact information—may be considered PHI if it is collected, received, or maintained by a Professional Corporation, or by Protera on behalf of a Professional Corporation, and is connected to an individual’s health, treatment, or payment for healthcare, in which case it would be treated in accordance with the NPP. To access the NPP, please visit the following link: [Notice of Privacy Practices]. If the information is not related to an individual's health, treatment, or payment for health care, it is treated in accordance with this Privacy Policy. Similarly, if the information is collected by, or on behalf of, Protera and not on behalf of a Professional Corporation, it is treated in accordance with this Privacy Policy.
We collect personal information from individuals, through direct inputs on the Services, as well as from our use of tracking technologies on the Services. For example:
We use cookies to automatically collect information when individuals use the Services. Cookies are small text files that can be placed on your device by websites, apps, or even certain online ads. They are bits of code that help websites and apps function, remember user preferences (e.g., to remember settings related to language and font size), and understand how visitors use the website and app. Cookies can also be used for advertising purposes, such as to provide advertisements to individuals based on their interests.
Some cookies only last while the user is using the website or app and then expire when the website or app is closed. Other cookies can stay on an individual’s device for days, months, or even longer, until they expire or the individual deletes them.
Cookies can be set either by the website or app (these are sometimes called “first-party” cookies) or by service providers, such as analytics or advertising partners (these are often called “third-party” cookies).
We use first- and third-party cookies on the Services to make the Services more responsive to your need, by delivering a better and more personalized experience to you. We use these cookies to identify you as a valid user, store your preferences, and help us understand how users use the Services so we can improve them. We do not use cookies to deliver targeted advertisements to visitors at this time.
We may automatically receive or collect the following information through cookies: device and browser type, IP address, app and site activity, pages viewed, referring pages, date/time stamps, crash logs, and similar usage and analytics data. Where permitted under applicable law, we may aggregate this data and combine it with other information we collect about users to better understand how visitors use the Services, improve user experience, and to help manage, maintain, and report on use of the Services.
Users can control cookies through their browser or device settings, such as by blocking, limiting, or deleting cookies. However, some features of the Services or the entirety of the Services, may not work if cookies are blocked, limited, or deleted.
You may learn more about cookies and how to opt out of them by visiting the following third-party website: https://allaboutcookies.org/.
We process personal information for the following purposes:
We may disclose personal information for the purposes outlined above in Section 3 (How We Use Information) to the following third parties:
We may disclose de-identified or aggregated information (which cannot reasonably identify you) for analytics, research, and to improve our Services.
For information related to access, amendments, restrictions, or accounting of disclosures of PHI, an individual should review the NPP. If you are unable to access the NPP through the link, please contact us via email at care@proterahealth.com.
With respect to personal information, depending on your state of residence and our processing activities, you may have the following rights:
Right to Confirm
The right to confirm whether or not we are processing your personal information.
Right to Access
The right to access your personal information, subject to exceptions set out in the applicable state law.
Right to Delete
The right to request that we delete any of your personal information that we collected from or about you and retained, subject to certain exceptions set out in the applicable state law.
Right of Correction
The right to request that we correct any of your personal information that is inaccurate.
Right to Obtain a Copy
The right to obtain a copy of or otherwise receive the personal information that you have provided to us in a portable, readily usable format that can be easily transferred to third parties.
Right to Opt Out
The right to opt out of the following uses of your personal information:
Please note, we do not “sell” or “share” personal information or conduct “profiling” as those terms are defined under applicable law.
If you (or an authorized representative, if permitted under applicable law) wish to exercise any of the aforementioned rights granted to you under applicable law, please contact us via email at care@proterahealth.com or fill out our Contact Form at the following link: https://www.proterahealth.com/contact.
We may deny a request to change personal information if we believe the change would violate any law or legal requirement or cause the personal information to be incorrect. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and/or policies. If we cannot provide you with access to your personal information or cannot otherwise comply with your particular request, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
We may request additional personal information from you to help us confirm your identity and execute your request. Any personal information we collect from you to verify your identity in connection with your request will be used solely for the purposes of verification. If we are unable to verify your request, we may deny the request or ask for additional information that is reasonably necessary to authenticate your identity in connection with your request.
You may also have the right to appeal our decision if we deny your request. If you wish to appeal our decision regarding your request, please contact us via email at care@proterahealth.com or fill out our Contact Form at the following link: https://www.proterahealth.com/contact. If you wish to file a complaint, you may be able to contact your state Attorney General or relevant enforcement agency.
If you sign up to receive marketing communications or we otherwise have your consent, we may send you communications about new services, offers, and other information related to our Services through email or text message. If you no longer wish to receive these communications, you can unsubscribe from receiving emails by emailing care@proterahealth.com with the subject “Unsubscribe” or you can unsubscribe from receiving text messages by replying STOP to any mobile marketing message received from us. Please note, you may continue to receive certain health and care-related communications from us.
We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit, access controls, secure development practices, and vendor due diligence. Although we have implemented reasonable safeguards, please note that no electronic transmission of information can be guaranteed to be entirely secure. You acknowledge and agree that we are not responsible for the theft, destruction, or inadvertent disclosure of your personal information.
We keep personal information only as long as needed for the purposes described in this Privacy Policy, to comply with legal, regulatory, or contractual obligations, to resolve disputes, and to enforce our agreements. We then delete or de-identify it consistent with applicable law and our retention policies.
The Services are not intended for children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 provided personal information to us, contact us via email at care@proterahealth.com or fill out our Contact Form at the following link: https://www.proterahealth.com/contact.
We are based in the United States and generally process and store information in the U.S. If you are outside the U.S., your information will be transferred to and processed in the U.S., where laws may be different from those where you live.
If you have questions regarding this Privacy Policy or our personal information practices, please contact us via email at care@proterahealth.com or fill out our Contact Form at the following link: https://www.proterahealth.com/contact.
