TROY, MI (October 20, 2026) Protera Health, a physician-led, multidisciplinary musculoskeletal (MSK) care company, is now available nationwide with Curative, the employer-sponsored health insurer known for its $0-copay, $0-deductible plans. More than 250,000 Curative members now have in-network access to Protera Health’s digital MSK program with no out-of-pocket cost.
MSK conditions are among the most common and costly drivers of healthcare spending. When cost stands between a patient and early treatment, manageable back, joint, and muscle pain often escalates into imaging, specialist visits, and procedures that could have been avoided. Curative designs its plans to eliminate those financial barriers. Protera Health brings the same approach to MSK care.
Curative members can begin care through their Curative Care Navigator or by visiting start.proterahealth.com/curative. The program combines physician oversight with virtual physical therapy, care navigation, and individualized treatment plans . When in-person care is clinically appropriate, Protera Health coordinates referrals to in-network specialists.
“Cost is one of the main reasons people put off MSK care, and putting it off is what turns a manageable problem into an expensive one,” said Dr. Eric Makhni, Co-Founder and Chief Executive Officer of Protera Health. “Curative built its plans on the belief that no one should have to weigh their health against a bill. We share that belief. Together, we’re giving members across the country a fast, no-cost path to physician-led MSK care, and giving employers a way to address MSK conditions early, before costs compound.”
Because Protera Health is delivered in-network, with no PMPM or administrative fees, Curative can offer the program to members without adding cost for its employer clients.
About Protera Health
Protera Health helps health plans, employers, and value-based organizations reduce musculoskeletal (MSK) care costs through a physician-led, multidisciplinary digital solution. The program stands out for its robust clinical model, individualized treatment driven by Patient Reported Outcome Measures (PROMs), and in-network delivery (no PMPM or administrative fees). For integrated delivery networks and health systems, Protera Health leverages existing clinical services for in-person treatment, when appropriate. To learn more, visit proterahealth.com.
About Curative
Curative is reimagining employer-sponsored health insurance with a focus on affordability, engagement and simplicity. By removing barriers to care and helping members navigate their health benefits, Curative makes it easier for people to access care and for employers to invest in a healthier workforce. Learn more at curative.com.
Media Contact:
Protera Health
info@proterahealth.com
