How do you scale value-based musculoskeletal care inside a competitive market? Dr. Joe Kucksdorf of Bellin Health (now Emplify) shares how embedding physical therapists in primary care, offering free PT for employees, and layering in virtual care creates measurable ROI. From reducing unnecessary surgeries to boosting retention and patient satisfaction, this episode is a blueprint for payers and providers looking to bend the MSK cost curve.
